Why Raw?

Raw is defined in the dictionary as “unadulterated; in its natural state; alive.” Carol Alt named her skin care line “RAW ESSENTIALS” because alll of the active ingredients are 100% raw (never heated above 115°). Unlike other companies, RAW ESSENTIALS will never use petroleum, sulfates and detergents, synthetic preservatives like parabens, artificial colors and fragrances and genetically modified organisms.

Why Are Raw Ingredients Better For Your Skin?

Raw ingredients are better for your skin because they are never heated above 115° and retain all the vitamins, minerals, nutrients and antioxidants providing maximum nourishment to the skin. For example, here's a sampling of the benefits that can only be experienced from raw ingredients: 

• Antioxidants: You’re exposed to free radicals every day, and this exposure can lead to wrinkles, inflammation, and other conditions that make your skin appear older. Antioxidants work to neutralize free radicals, resulting in supple, youthful skin.

• Minerals: Minerals are crucial building blocks for healthy bodies and healthy skin. Think about it: mineral deficiencies in your system can lead to a long list of diseases. What happens to your skin if it isn’t getting the minerals it needs? Raw Essentials provides minerals such as sulfur, an essential component of connective tissue that produces soft, elastic skin.

• Vitamins: Vitamins restore your skin’s healthy glow by working to correct dull, damaged skin. One of the most powerful of these is vitamin C, which promotes collagen production—a hallmark of young skin. It also may counteract the effects of sun damage, which we accumulate throughout our lives.

• Omega 6 Fatty Acids: These essential fatty acids are nature’s perfect moisturizer. They also have been shown to improve common skin conditions such as eczema by reducing the characteristic red, cracked appearance—all while hydrating and smoothing skin.

Your Skin Absorbs What You Put On It

Many chemical-based traditional skincare products may provide short-term superficial results, but did you know they can also encourage long-term damage and premature ageing? This is because your body absorbs up to 60% of what is placed on your skin. It doesn’t discriminate between beneficial or damaging ingredients. By feeding your skin with raw ingredients, instead of synthetic chemicals (that your body was never designed to assimilate), your skin becomes nourished, naturally healthy and balanced. RAW ESSENTIALS skincare incorporates an abundance of super-nutrients, nature’s vitamins and minerals, essential fatty acids, enzymes and proteins.

Have you considered that your skin and beauty routine could harm your health? With the average woman using around 15 products a day, the absorption of chemicals through the skin is significant. Even skincare products labeled as natural or organic may be toxic due to the addition of numerous synthetic chemicals. Regular use of products with these ingredients has been linked to serious health problems.